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(And Why Every One of Them Was Trying to Turn You Into Evel Knievel) Before targeted ads…before social media…before anyone cared about “truth in advertising”… There were comic book ads. And whether it was Sea-Monkeys, X-ray glasses, or a BB gun you absolutely shouldn’t have had access to… Every single one of them was selling you the same thing: The chance to be Evel Knievel. Not literally—but spiritually. Because Evel Knievel wasn’t just a stuntman in the 80s.He was the bluep